FAKTOR-FAKTOR PSIKOLOGIS PENENTU NIAT IBU-IBU RUMAH TANGGA DI INDONESIA UNTUK MEMBELI PRODUK TIRUAN/PALSU
This paper aims to examine housewives self-reported intention to buy copyright products by employing the Theory of Planned Behavior (TPB) as the research framework.In total, 600 housewives completed a survey questionnaire measuring their responses to seven constructs in the TPB.Structural equation modeling (SEM) was used as the technique for data a